Directors

Founder of Cítrico Gráfico from 2004 to 2015 and BOO in 2017. As a graphic communication designer, Fer's focus has been on developing projects for various museums, cultural institutions, festivals, and artists. She specialises in graphic identity, editorial design, and printed media. Some of her clients include: MUAC, Mexican National Film Institute, IMCINE, MACG, Tag CDMX, UNAM, ICA Foundation, among others.

Founder of Cítrico Gráfico from 2004 - 2017 and BOO since 2017. Graphic communication designer, BA: University of Portsmouth / MA: Brighton University. Malcolm is an expert in putting together and leading multi-disciplinary teams to bring to life a wide variety of clients' graphic design needs. He has worked extensively with museums, cultural institutions, brands, artists and producers from Mexico, the United States and United Kingdom. These have included: Abbey Road Studios, Ambulante, MUNAL, RE!NSTITUTE, Macg, UNAM, Probosque Chapultepec, Mexican Design Open among others.
Collaborators

Studied Visual Communication at the Center for Design, Film, and Television. He was a collaborator at Cítrico Gráfico (2012-2015), focusing on editorial design, branding, web, and signage. Since 2015, he has worked as an independent designer, developing editorial and photographic projects. In recent years, he has combined design with bicycle trips around the world, documenting the journey on the platform memoriaderuta.com

Bachelor of Art Theory at Central Saint Martins, Master in Strategic Marketing from EADA. Gorka is a communication and creative strategist and has directed projects for some of the most recognized brands and agencies in Europe, Latin America and the United States. He collaborates with Digital Bakers in Barcelona, Spain. His work has received multiple awards internationally.

Lucía studied English Literature at UNAM and gardening at Kew Gardens, London. She directed the well-being magazine Ecoosfera, and was part of the writing team for Faena Aleph magazine before becoming its editor. She co-edited the first book published by Grupo Faena. Lucía started the project Local.mx, a dynamic guide to Mexico City by Travesías Media, which she then directed for several years.

Her professional background has focused on animation and post-production for Film and Television. She has participated in more than 40 films, documentaries, and series. She led the design and implementation of the graphic package for the Tokyo 2021 Olympic Games in Latin America and contributed to the documentary Reto Tokyo, which was awarded the Olympic Golden Ring by the International Olympic Committee.

Co-founder of Los Supercívicos, a platform with more than 2 million followers on social media. Emiliano was the co-founder and creative director of Arca and TagCDMX, emerging platforms of Grupo Televisa for the development of the creative industries in Mexico. He served as the Creative and Production Services Director for the Mexican Presidency. Other experience includes a stint as a Creative Director at McCannErickson

with more than 13 years of experience, specializing in typography and editorial design. She has worked with a wide range of international clients, including cultural institutions, NGOs, large and small brands, museums, and art and culture festivals, developing projects spanning branding, publications, websites, and visual campaigns. She holds a degree in Visual Communication from Centro de Diseño, Cine y Televisión, with a specialization in Typographic Innovation from the same institution. She also holds a Master's degree in Editorial Design from Elisava, Barcelona.

One of the most versatile post-producers in Mexico. An expert in color correction, VFX, motion graphics, with over 30 years of experience.

Creator and director of Gran Salón México, a contemporary illustration fair since its first edition in 2014. She is a graphic designer specializing in editorial work, a cultural promoter, and manager. She has received various accolades for her work, including being featured in the Mexican Design Directory (ProMéxico + Centro).

Designer based in Mexico City, providing creative and innovative solutions for window display design, set design, and illustration. With two Master's degrees from Central Saint Martins; one in Communication Design (Illustration) and the second in Set Design. Her work has been showcased in London, Spain, Italy, Japan, and Mexico. She is a professor at the Universidad Iberoamericana and La Academia de San Carlos.

Founder of Plural Films in 2014. Gregory has produced a series of videos, films, and concerts for Mexican artists such as Café Tacvba, Julieta Venegas, Nortec, Pepe Aguilar, Moenia, DLD, Alejandra Guzman, Jesse y Joy, as well as the legendary Spanish pop singer Ana Torroja. Gregory has won Emmys and Latin Grammys for his work.

Bachelor's degree in Economics from ITAM, Master's in Economics from the London School of Economics, and a degree in Film Direction from ECAM. He was the Production Director at ARCA. Currently, he is a Partner at the production companies Laredo 17 and Boo. Juan has been a producer for practically everything: films, series, events, festivals, art exhibitions, music, digital art.

Bachelor in Visual Arts from the Mexican National School of Fine Arts (1977-2002) and postgraduate in Fine Arts from Goldsmiths College, University of London, UK (2002-2003). He has been a recipient of the young creators' grant from FONCA (2006-07). His work is part of international public and private collections and has been exhibited in various parts of the world over the last 20 years.

In the last decade, Gabo has worked on various film productions as a sound designer. In 2015, he won the Ariel Award (the Mexican Oscars) for sound design in the feature film "Güeros," directed by Alonso Ruizpalacios. Gabo was part of the faculty at UIA from 2005 to 2011, where he taught "Sound Communication Laboratory" and "Radio Experimentation Workshops".