Graphic Identity / Graphic System

The Ingmar Bergman Chair in Film and Theater at UNAM is an initiative of the National Autonomous University of Mexico, created in 2010 through the Coordination of Cultural Diffusion. It organizes lectures, reflection sessions, and workshops to provide a space for academic reflection and training that strengthens and expands cinematic and theatrical culture among university students and society in general.

A graphic system was designed to allow flexibility in adapting both long and short messages without losing the identity of the Chair.